But you should also explain why those features are so useful. It is effective only if you can quickly teach people how to use the small subset of features that they will spend 80% of their time using. According to UserOnboard, in software development, onboarding is about helping users to successfully adopt and fully embrace a product. It means helping a new employee adapt to a new workplace. The term “onboarding” comes from the field of human resources. The best way to communicate the purpose of your app is through an engaging onboarding experience. They start drowning instead of swimming towards their goal.įor users to give your app a second chance, they need to understand four things: In chapter 5 of Fundamental UI Design, Jane Portman says:īut once the user logs into the app, they’re often left alone.
Studies reveal that 90% of all downloaded apps are used only once and then eventually deleted by users.
You must clearly show users why they need your app. But when people finally download an app, they sometimes feel abandoned. You can pull people into your app using a variety of means, including advertising, referral programs, public relations and content marketing. When launching an app, you need to spend a lot of time and resources to attract users.
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